Know your buyer.
You don't choose the deal. You choose the buyer.
Here’s something that not many business owners know, or they realise too late. The buyer determines the deal.
The buyer universe is larger and more varied than most people appreciate going in, and understanding it before you receive an offer changes how you evaluate what you’re being shown.
This 1-page guide shows how different buyer types shape the deal, not just the price. It helps you see what changes before you sign. You’ll learn what to push for, what to watch for, and which red flags matter most. From cash at close to control after completion, the guide shows where deals can go right or wrong. Across strategic buyers, private equity, roll-ups, family offices, and search funds.
Access your 1-page 'Know Your Buyer' guide
What’s Next?
A useful first step
Do you know what’s your business worth? Whether you plan to sell one day or not, knowing your number helps you make better decisions. Answer a short set of questions about your business. Your inputs are used to calculate a quick valuation range. We’ll send your estimate straight to your inbox.